WooTrack - POAS Plugin For WooCommerce S

True POAS tracking in real time

Auto-deduction of COGS, shipping, payment fees & refunds

Per-campaign, per-product, and per-channel profit breakdown

Google Ads Enhanced Conversions setup (automatic)

GCLID capture and deduplication

Google Merchant Center feed sync with variations

Performance Max & Smart Shopping campaign support

One-click campaign creation from the dashboard

Custom labels for profit-based bidding

Bulk COGS import & per-variation cost editing

Refund tracking with retroactive profit updates

Multi-currency & VAT-aware profit calculations

Order-level adjustments (fees, shipping, discounts)

Mobile app for iOS & Android

Customer lifetime value (CLV) reporting

Daily, weekly, monthly profit reports

Centralized OAuth proxy (no API key management)

Priority email support

1. Apparel & jewelry stores with variations Track profit at the variation level (size, color, material) instead of lumped product data. Identify which variations actually drive margin.

2. DTC brands scaling Performance Max See the real profit behind PMax campaigns and identify when Google's "best performer" is actually breaking even after returns and COGS.

3. PPC agencies managing multiple clients Install WooTrack on each client store with flat-rate pricing. Show clients real profit reports instead of arguing over vanity ROAS.

4. Dropshippers with thin margins Calculate true profit after supplier costs, shipping, and payment fees — critical when margins are 10–20% and small misattribution kills profitability.

5. Stores with high return rates Refunds update profit numbers retroactively, so apparel and footwear stores see accurate POAS instead of inflated ROAS that ignores returns.

6. Founders frustrated with GA4 Replace unreliable GA4 attribution with server-side tracking and Enhanced Conversions that actually match orders to clicks.

7. EU/Romanian merchants needing VAT-aware profit Built-in VAT pass-through logic ensures profit calculations reflect real net margin, not VAT-inflated revenue.

8. Print-on-demand & made-to-order stores Per-order COGS and fulfillment cost tracking gives a true picture of profit when production costs vary.

9. Multi-currency international stores Profit calculations adjust for currency, ensuring accurate POAS regardless of the customer's checkout currency.

10. Store owners scaling past €10k/month At higher ad spend, the gap between ROAS and POAS becomes thousands of euros monthly. WooTrack ensures every euro is tracked correctly before reinvesting.