Peasy Analytics
Lightweight, privacy-focused analytics tool for websites
Peasy is a privacy-focused analytics service that tracks visitors without using personally identifiable information. It generates a non-reversible hash from domain, IP, and user agent for visitor identification. The tracking code is open-source, and Peasy is designed to be lightweight and developer-friendly.
Features
- Custom Events – Track specific user interactions like button clicks, form submissions, and page scrolls. Events are flexible and can be analyzed for user behavior insights.
- Google Search Console (GSC) Integration – Combine Peasy's analytics with GSC data to get a complete view of search performance, keyword rankings, and organic traffic insights.
- Funnels & Conversion Tracking – Define user journeys and see where visitors drop off in conversion paths. Identify bottlenecks and optimize user flow.
- Real-Time Analytics – View visitor activity as it happens, including live sessions, event triggers, and active pages.
- Key Metrics (Bounce Rate, Session Duration, etc.) – Monitor engagement metrics like bounce rate, average session duration, and return visits to understand visitor behavior.
- Visitor Profiles – Aggregate visitor data (without PII) to track engagement over multiple sessions, helping identify patterns and user trends.
Use Cases
- Product Analytics – Track feature usage, button clicks, and custom events to understand user engagement with your product.
- Marketing Performance Tracking – Measure campaign effectiveness with referrer analysis, funnels, and bounce rate insights.
- SEO Monitoring – Combine Peasy with Google Search Console to track organic search performance and optimize content.
- E-commerce Optimization – Analyze checkout funnels, abandoned carts, and customer behavior to improve conversions.
- Content Engagement Analysis – Measure reader retention, scroll depth, and time on page to refine content strategy.
- SaaS User Insights – Monitor active users, feature adoption, and retention trends to improve user experience.
- Real-Time Monitoring – Get instant visibility into visitor activity and traffic spikes.
- Privacy-Focused Analytics – Ideal for businesses that need insights without tracking personal data or relying on cookies.
Comments
throughout our journey working on client projects and our own products, we've constantly needed insights into how users interact with the web. we’ve tussled with many analytics solutions — Mixpanel, Google Analytics, Posthog — the list goes on. but guess what? most of them were certainly overkill. they were too complex, too invasive, or too expensive. we have been on the lookout for ones we like, but we couldn't find the one that scratches that itch — being focused, having good ui/ux, and above all, simple to use and set up without compromising on important features. that's why we built peasy
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Comments
throughout our journey working on client projects and our own products, we've constantly needed insights into how users interact with the web. we’ve tussled with many analytics solutions — Mixpanel, Google Analytics, Posthog — the list goes on. but guess what? most of them were certainly overkill. they were too complex, too invasive, or too expensive. we have been on the lookout for ones we like, but we couldn't find the one that scratches that itch — being focused, having good ui/ux, and above all, simple to use and set up without compromising on important features. that's why we built peasy
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