- Google Business Profile optimization — categories, services, photos, and weekly posts
- Local authority backlink building from real, relevant local websites (news sites, chambers of commerce, industry directories)
- Citation building & NAP cleanup across 80+ business directories
- Automated review generation system (SMS/email requests sent after each job)
- Local keyword research and service-area landing pages for every city/service combo
- Website speed & Core Web Vitals optimization for local conversion
- Free 17-point local SEO audit tool — instant A–F grade in 30 seconds, no signup
- Free local keyword generator — 50+ keyword ideas by trade and city
- Free Google review response generator
- Monthly reporting on calls and booked jobs, not just keyword rankings
- Local service businesses (plumbers, electricians, HVAC, dentists, roofers, auto repair, cleaning, attorneys) invisible in Google's Map Pack
- Businesses currently spending on Google Ads that want to build owned, compounding organic traffic instead
- New businesses setting up local SEO and Google Business Profile from zero
- Businesses with inconsistent name/address/phone data across directories hurting their rankings
- Owners who want a free instant audit of their site and GBP before committing to paid SEO work
- Multi-location service businesses needing a scalable, repeatable local SEO process

I started LocalHero after auditing dozens of local service business websites by hand and noticing the same blind spots every time — a plumber's site that looked great but had zero phone number visible to Google, an HVAC company's Google Business Profile filed under the wrong category, a dentist's listing buried on page 4 despite having better reviews than everyone above them. Generic SEO tools and agencies don't catch this stuff because they're built for e-commerce and content sites. Local Map Pack ranking depends on a narrow set of signals — phone visibility, NAP consistency, GBP category accuracy, local schema — that most SEO playbooks don't even mention. LocalHero is my attempt to fix that: an agency that only does local SEO for service businesses, plus a set of free tools (audit, keyword generator, review response generator) built from the exact checklist we already use with paying clients. No signup walls on the free tools — if they're useful without paying us, that's the point. Happy to answer anything about local SEO, Map Pack ranking, or how the tools work. Feedback on what's missing is genuinely welcome.

I started LocalHero after auditing dozens of local service business websites by hand and noticing the same blind spots every time — a plumber's site that looked great but had zero phone number visible to Google, an HVAC company's Google Business Profile filed under the wrong category, a dentist's listing buried on page 4 despite having better reviews than everyone above them. Generic SEO tools and agencies don't catch this stuff because they're built for e-commerce and content sites. Local Map Pack ranking depends on a narrow set of signals — phone visibility, NAP consistency, GBP category accuracy, local schema — that most SEO playbooks don't even mention. LocalHero is my attempt to fix that: an agency that only does local SEO for service businesses, plus a set of free tools (audit, keyword generator, review response generator) built from the exact checklist we already use with paying clients. No signup walls on the free tools — if they're useful without paying us, that's the point. Happy to answer anything about local SEO, Map Pack ranking, or how the tools work. Feedback on what's missing is genuinely welcome.
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