FORMA is a free fitness platform built around one idea: your camera is your coach. Photograph a meal and it logs the calories and macros in seconds, scored against your goal. Film a set and it coaches every rep in real time — the analysis runs on your device, so your video never leaves your phone. Answer five questions and it builds a full personalized training plan. Around those sit an interactive 2D/3D muscle map, 105 exercise guides, 12 calculators and a meal planner. Everything works without an account and nothing is behind a paywall. Available in 14 languages.
Food Scan — photograph any meal for instant calories and macros, scored for your goal
Form Check — film a set and get rep-by-rep coaching, all on-device (video never uploaded)
Lock In — a full personalized workout plan from five questions
Interactive 2D and 3D muscle map covering 22 muscle groups
105 exercise guides with form cues and the muscles worked
12 fitness calculators (TDEE, BMR, one-rep max, macros, strength standards)
Meal planner with 40 macro-checked recipes and an adaptive daily readiness score
Free, no signup, no paywall — available in 14 languages
Beginners who want a real plan without hiring a trainer or paying for an app
People who find calorie tracking too tedious and want to just photograph a meal
Lifters who train alone and want their form checked without posting videos online
Anyone who wants to know which exercises hit a specific muscle
Home and gym exercisers who need proven routines built around their equipment and schedule

Hey, I'm Rab, the person behind FORMA. I built it because every fitness app I tried either locked the good stuff behind a subscription or made me create an account before I could do anything. I wanted the opposite: open it, get value in ten seconds, no signup. The part I'm proudest of is Form Check — you film a set and it coaches you rep by rep, and the whole thing runs on your phone so your video never gets uploaded anywhere. Food Scan (photograph a meal, get the calories) and the plan builder came from the same idea of removing friction. It's genuinely free, no paywall. I'm a solo builder and I read every bit of feedback, so if you try it and something feels off, tell me — that's how it gets better. Thanks for taking a look.

Hey, I'm Rab, the person behind FORMA. I built it because every fitness app I tried either locked the good stuff behind a subscription or made me create an account before I could do anything. I wanted the opposite: open it, get value in ten seconds, no signup. The part I'm proudest of is Form Check — you film a set and it coaches you rep by rep, and the whole thing runs on your phone so your video never gets uploaded anywhere. Food Scan (photograph a meal, get the calories) and the plan builder came from the same idea of removing friction. It's genuinely free, no paywall. I'm a solo builder and I read every bit of feedback, so if you try it and something feels off, tell me — that's how it gets better. Thanks for taking a look.
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