For founders, consultants and anyone whose next opportunity comes from someone they already know. Assay is a personal CRM that tracks who you're losing touch with, reminds you weekly, and drafts a check-in in your own voice from your real history. Free to start.
Features
- Grade your whole network by closeness - four tiers, each with its own stay-in-touch rhythm. Set it once; Assay does the counting.
- Swipe-grade on your phone - sort hundreds of contacts in one sitting, one card at a time.
- A weekly nudge that names names - see exactly who you're due to reconnect with, and who's quietly slipping away, instead of a dashboard you have to interrogate.
- Check-ins drafted from your real history - every call, coffee and note you've logged feeds the draft, so it opens with something real rather than "just checking in".
- In your voice, not an AI's - set tone, length and greeting style once; drafts come out sounding like you wrote them and learns as you send them.
- Nothing forgotten - log an interaction in seconds and it's there for the next check-in, years later.
- Start from what you already have - import by CSV, or connect Gmail and let Assay find the people you actually email.
- Weekly retro - a digest of what you sent and what came back, which sharpens your templates over time.
- Reads your notes for you - drop in meeting notes, screenshots or a LinkedIn export and Assay extracts the details onto the right contacts.
- HubSpot sync - for people who already keep a CRM at work.
Use Cases
- Consultants and freelancers - keep past clients warm so repeat work arrives before the pipeline runs dry.
- Founders - stay in front of the investors, advisors and operators you'll need six months before you need them.
- Anyone job-hunting - reactivate a network before you have to ask it for something.
- After a job change - the 500 people you worked with are now the 500 people you're about to lose touch with.
- Post-conference follow-up - turn a stack of badges into people you actually speak to again.
- Just being a better friend - the people who got you here, remembered on purpose rather than with a pang of guilt.
Fazier Deal
Comments
The job search use case is where this really hits different. When you're between roles and actually need your network, it's brutal realizing you haven't had a real conversation with 80% of people who could actually help. Most tools try to fix this after the fact, but Assay's proactive reminders shift you from guilt-driven "I should reach out" to actually staying connected before the urgency hits.
Hi Fazier 👋 I'm Ben - independent consultant, and Assay came out of my own problem. Every good thing that's happened in my career came through someone I already knew. And yet the way I kept in touch with those people was: remember at 11pm, feel guilty, do nothing. Hundreds of relationships I genuinely valued, decaying silently because I had no system. Every CRM I tried was built for closing deals, not for keeping people. I just wanted to know who I was losing touch with. So Assay does three things: - Sort - grade your contacts by how close they actually are, on your phone, in one sitting. Each tier sets its own stay-in-touch rhythm. - Reconnect - a weekly nudge shows who's due. Assay drafts the check-in from your real history, in your voice. You edit and send, or just log the call. - Remember - every coffee, call and note is logged, so the next check-in already knows. There are no open rates and no reply-rate leaderboards. The only metric that matters is whether the people you care about are still in your life. I'd genuinely love to know: what do you use today to keep track of people? Notebook, spreadsheet, memory, another CRM? That answer decides what I build next. I'm here all day.
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Comments
The job search use case is where this really hits different. When you're between roles and actually need your network, it's brutal realizing you haven't had a real conversation with 80% of people who could actually help. Most tools try to fix this after the fact, but Assay's proactive reminders shift you from guilt-driven "I should reach out" to actually staying connected before the urgency hits.
Hi Fazier 👋 I'm Ben - independent consultant, and Assay came out of my own problem. Every good thing that's happened in my career came through someone I already knew. And yet the way I kept in touch with those people was: remember at 11pm, feel guilty, do nothing. Hundreds of relationships I genuinely valued, decaying silently because I had no system. Every CRM I tried was built for closing deals, not for keeping people. I just wanted to know who I was losing touch with. So Assay does three things: - Sort - grade your contacts by how close they actually are, on your phone, in one sitting. Each tier sets its own stay-in-touch rhythm. - Reconnect - a weekly nudge shows who's due. Assay drafts the check-in from your real history, in your voice. You edit and send, or just log the call. - Remember - every coffee, call and note is logged, so the next check-in already knows. There are no open rates and no reply-rate leaderboards. The only metric that matters is whether the people you care about are still in your life. I'd genuinely love to know: what do you use today to keep track of people? Notebook, spreadsheet, memory, another CRM? That answer decides what I build next. I'm here all day.
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