Xoru
NEXT-GEN SOCIAL SELLING ENGINE
Xoru is built for founders and growth teams who want to turn organic conversations into customers, not just monitor mentions. Instead of using separate tools for discovering opportunities, engaging with prospects, content, and SEO/GEO, Xoru brings these workflows together. It provides a more actionable and focused approach to organic growth without the complexity and cost of traditional enterprise tools.
Xoru goes beyond social listening by turning online conversations into actionable growth opportunities. It identifies high-intent conversations across channels, helps users engage with the right people, and tracks the impact of those interactions. It combines social listening, organic lead discovery, engagement, and SEO/GEO in one platform.
Features
* AI-Powered Social Listening — Monitor conversations across Reddit, X, LinkedIn, Quora, Hacker News, and other relevant channels.
* High-Intent Opportunity Discovery — Find conversations where people are actively looking for solutions, products, or alternatives.
* AI Intent & Relevance Scoring — Prioritize the conversations most likely to become leads.
* AI Reply & Outreach Generation — Create contextual responses and personalized outreach in the user’s voice.
* Engagement Tracking — Track replies, upvotes, likes, impressions, and other engagement signals.
* Parasite SEO & GEO — Discover high-ranking discussions and opportunities to improve visibility in search and AI-powered search.
* Content Creation — Create posts and content designed around the user’s product, audience, and voice.
* Content Calendar — Plan and organize organic content across social channels.
* Automated Monitoring — Schedule recurring scans so users don’t have to manually search for opportunities every day.
* Integrations & API/MCP — Bring Xoru’s discovered opportunities and mentions into other tools and AI agents.
Use Cases
* Find potential customers — Discover people actively looking for a product or solution like yours.
* Identify buying intent — Find conversations where users are asking for recommendations, alternatives, or solutions.
* Organic lead generation — Turn relevant Reddit, X, LinkedIn, Quora, and Hacker News conversations into potential leads.
* Competitor monitoring — Track conversations around competitors and identify opportunities to engage.
* Community engagement — Find relevant discussions where founders or brands can provide genuinely useful responses.
* Automate opportunity discovery — Continuously scan selected channels instead of manually searching every day.
* Improve organic visibility — Find SEO/GEO opportunities in discussions and pages that already rank in search.
* Content ideation — Use real customer conversations to discover topics, questions, and pain points for content.
* Founder-led growth — Help SaaS founders build a repeatable organic acquisition workflow without relying entirely on paid advertising.
Comments
I built Xoru after experiencing the same problem firsthand: finding the right customers organically is much harder than building the product itself. We went through a couple of different ideas before realizing that the real problem worth solving was helping founders discover where their potential customers are already talking and give them a practical way to engage. Xoru is still early, and we’re building it alongside our own growth journey. Every feature is driven by the things we’re learning while trying to grow Xoru organically ourselves.
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Comments
I built Xoru after experiencing the same problem firsthand: finding the right customers organically is much harder than building the product itself. We went through a couple of different ideas before realizing that the real problem worth solving was helping founders discover where their potential customers are already talking and give them a practical way to engage. Xoru is still early, and we’re building it alongside our own growth journey. Every feature is driven by the things we’re learning while trying to grow Xoru organically ourselves.
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