When is Sale
Every clothing brand's sale calendar — buy now or wait?
When is Sale answers one question: should you buy now, or wait for the sale?
Search a clothing brand and you get its annual sale calendar for your market — when each sale usually starts and ends, how deep the discounts typically go, which categories get reduced, and how long it is until the next one. Zara, H&M, Nike, Gap, Old Navy, Aritzia, Lululemon, Kohl's, Patagonia and Uniqlo are among the high-street and DTC brands covered across the UK and US, with region-specific calendars, so a UK shopper sees Boxing Day and the January sales while a US shopper sees Labor Day and Presidents' Day, rather than one calendar pretending to fit both markets.
The dates are built by tracking how each brand's sales have actually run in past years, and publishing the pattern rather than a guess. Brands are creatures of habit: a retailer that has started its summer sale in late June four years running will very likely do it again.
No account, no signup, no app, no browser extension, no ads, no email required. Search a brand, read the answer, get on with your day.
Features
- Sale Calendar: Every sale a brand typically runs in a year, on one page: when each usually starts and ends, how deep the discount goes and what gets reduced.
- Next Sale Countdown: The nearest sale, with how long until it starts, so a full basket becomes a clear buy-now or wait.
- Confidence Levels: Every date carries a high, medium or low rating, so you can tell a rock-solid annual clearance from a looser pattern.
Use Cases
- Full basket, finger over the button: Check whether the brand's next sale is days away or months, then buy or wait accordingly.
- Planning around the big ones: See what Black Friday, Boxing Day or the January sales usually look like at a specific brand, not retail in general.
- Timing a bigger buy: Coats, boots, a winter jacket: work out which sale that brand usually discounts them in, and buy then.
Comments
Hi 👋 I'm Joe, I built this solo. I got tired of buying something at full price and watching it drop 40% a week later, especially when it was predictable. Most brands run the same sales in roughly the same weeks every year. Nobody had written it down brand by brand, so I did. Search a brand, see its whole sale year. UK and US, growing. I'd love any feedback or suggestions
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Comments
Hi 👋 I'm Joe, I built this solo. I got tired of buying something at full price and watching it drop 40% a week later, especially when it was predictable. Most brands run the same sales in roughly the same weeks every year. Nobody had written it down brand by brand, so I did. Search a brand, see its whole sale year. UK and US, growing. I'd love any feedback or suggestions
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