Startup.Ready. is a startup readiness assessment and development system for early-stage founders. A 20-minute assessment scores your venture across six pillars (Founder, Problem, Market, Business Model, Go-to-Market, Financial), returns a readiness score and a plain-language diagnosis, then assigns the work to close the gaps. Free for founders to try twice.

I spent fifteen years teaching and consulting with founders, several hundred of them, and I kept watching the same thing happen. Capable people, working hard, building on a foundation nobody had ever examined with them. They rarely failed loudly. They faded. When I went back through my notes the pattern held: an untested assumption sitting in a pillar the founder was not looking at, quietly deciding the outcome months before anyone noticed. Startup.Ready. is that examination, made repeatable. My dissertation research was on entrepreneurial learning as a process, and the finding that stuck with me is that the reasoning good founders do can be developed. It does not have to come from an accelerator seat or a well-connected friend. So I built an assessment that finds the weak spot and 81 worksheets that close it. The first two runs are free, because a founder without a network needs this more than a founder with one.

I spent fifteen years teaching and consulting with founders, several hundred of them, and I kept watching the same thing happen. Capable people, working hard, building on a foundation nobody had ever examined with them. They rarely failed loudly. They faded. When I went back through my notes the pattern held: an untested assumption sitting in a pillar the founder was not looking at, quietly deciding the outcome months before anyone noticed. Startup.Ready. is that examination, made repeatable. My dissertation research was on entrepreneurial learning as a process, and the finding that stuck with me is that the reasoning good founders do can be developed. It does not have to come from an accelerator seat or a well-connected friend. So I built an assessment that finds the weak spot and 81 worksheets that close it. The first two runs are free, because a founder without a network needs this more than a founder with one.
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