Sponja

## Overview

You spend weeks preparing a webinar. You promote it, show up live, answer questions, and deliver value. Then the event ends and you send the same follow-up email to every single person who attended, regardless of how engaged they were, what they asked, or how ready they looked to buy.

That is the gap Sponja closes.

Sponja is an AI-powered platform that connects to your Zoom account, analyzes everything that happened during your webinar or workshop, scores every attendee for buyer intent, and writes personalized follow-up emails that reflect each person's actual behavior in the session. It runs automatically the moment your event ends, with no uploads, no manual work, and no changes to how you run your events.

The 24 hours after a live event are the highest-intent window you will ever have with your audience. Sponja makes sure you use them.

---

## Key Features

### Automatic Event Analysis

Connect Zoom once and you are done. Every webinar, workshop, demo, or masterclass you run is automatically picked up and analyzed the moment it ends. Sponja reads the full chat transcript in context, not just keyword by keyword, but understanding what each message signals about the person who sent it.

### Attendee Intent Scoring

Every attendee gets a buyer intent score from 0 to 100. Sponja looks at questions asked, objections raised, pricing signals, engagement patterns, and social cues to determine how close each person is to making a decision. Hot leads, warm maybes, and cold observers are identified automatically, so you know exactly where to focus your follow-up energy.

### Personalized Follow-Up Emails

Sponja writes a draft follow-up email for each attendee based on their specific behavior in the session. Someone who asked about pricing gets a different email than someone who asked a technical question. Someone who dropped off early gets a different angle than someone who stayed until the end. Every email is written in your voice, ready to review and send.

### Smart Segmentation

Sponja builds segmented lists automatically based on intent score and engagement level. Your hottest leads go into one bucket, warm prospects into another. You can push these lists directly into your existing email platform and trigger the right sequences for each segment without rebuilding your workflow.

### Integrations with Your Existing Stack

Sponja connects with HubSpot, Mailchimp, ActiveCampaign, and Kit. Your follow-ups go out through the tools you already use, not through a new platform you have to learn. Sponja fits into your workflow rather than replacing it.

### Zero Setup Per Event

There is no per-event configuration. Once your Zoom account is connected, every event is handled automatically. You do not need to remember to upload recordings, tag attendees, or trigger any workflows. Sponja does it as soon as the event ends.

## Use Cases

### Coaches and Course Creators

If you run live launches, masterclasses, or training webinars, Sponja tells you which attendees are ready to enroll and writes the follow-up that moves them forward. Instead of sending a five-email broadcast sequence to everyone, you can reach out to your hottest leads with a message that references exactly what they said or asked during the session.

### B2B Sales Teams

Product demos and sales webinars generate intent signals that most teams never capture. When a prospect asks "does this work for teams of 50?" during a live demo, that question should trigger a different follow-up than a generic nurture email. Sponja captures those signals and makes sure your follow-up reflects them.

### Event Hosts and Educators

Workshops, office hours, and live Q&A sessions all produce data that disappears the moment the recording ends. Sponja preserves that data, turns it into structured intelligence, and gives you a clear picture of who in your audience is engaged, who is on the fence, and who showed up out of curiosity.

### Marketing Teams Running Lead Gen Events

If your team runs webinars to generate pipeline, Sponja gives you a qualified lead list the moment each event ends, complete with intent scores and draft outreach, ready to route to sales.