SKU Analyzer
Google Shopping analytics, built around your products.
SKU Analyzer pulls Google Ads and Merchant Center into one product-level dashboard. Every SKU gets its own performance graph with 15+ metrics, rolled up across Shopping, PMax, Demand Gen and YouTube, and cross-filterable by any feed attribute — brand, product type, or custom label.
Features
- Every SKU's full performance across Shopping, PMax, Demand Gen and YouTube
- Merchant Center pre-joined to ads data — price, feed health, availability
- - Wasted Spend analyzer: zero-conversion SKUs split into confirmed vs at-risk by attribution lag
- PMax channel decomposition and asset group breakdown
- Competitive visibility and price benchmarking per Google Shopping category
- Daily snapshots of pricing, visibility and feed changes over time
- - Custom label rule engine, pushed straight back to Merchant Center
- Title Optimizer with controlled 30+30 day A/B tests
- Search terms with branded vs non-branded split
- Organic free-listing performance alongside paid
Use Cases
- PPC managers who need SKU-level answers Google Ads won't give them
- Agencies reporting on Shopping and PMax across client accounts
- Ecommerce advertisers hunting budget leaks in zero-conversion products
- Anyone trying to see inside PMax instead of guessing
- Feed owners tracking price competitiveness and visibility over time
Comments
Hi all, Samuli here. I've spent 10+ years managing Google Ads accounts, mostly Shopping, and product-level analysis has always been where the tooling gives up. Google Ads gives you one summary table and a couple of metrics. Merchant Center has the price and feed data but it's completely disconnected from your performance. So you end up in spreadsheets, or a Looker Studio dashboard that breaks every time something changes. I built SKU Analyzer for my own client work: every SKU's full performance across Shopping, PMax, Demand Gen and YouTube, with Merchant Center data joined in, filterable by brand, product type or custom label. Live demo, no signup needed: https://dashboard.skuanalyzer.com/demo It's a free private beta right now. I'm whitelisting accounts one at a time on purpose — small enough that I can actually talk to each user and fix what's broken before scaling it. If you run Shopping or PMax and want in, sign up at skuanalyzer.com and I'll get you access.
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Comments
Hi all, Samuli here. I've spent 10+ years managing Google Ads accounts, mostly Shopping, and product-level analysis has always been where the tooling gives up. Google Ads gives you one summary table and a couple of metrics. Merchant Center has the price and feed data but it's completely disconnected from your performance. So you end up in spreadsheets, or a Looker Studio dashboard that breaks every time something changes. I built SKU Analyzer for my own client work: every SKU's full performance across Shopping, PMax, Demand Gen and YouTube, with Merchant Center data joined in, filterable by brand, product type or custom label. Live demo, no signup needed: https://dashboard.skuanalyzer.com/demo It's a free private beta right now. I'm whitelisting accounts one at a time on purpose — small enough that I can actually talk to each user and fix what's broken before scaling it. If you run Shopping or PMax and want in, sign up at skuanalyzer.com and I'll get you access.
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