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Selvra OS

Google Ads Profit Optimisation for Shopify

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A 4x ROAS campaign can still be losing you money. Here's the math most dashboards skip: at a 15% margin, a campaign needs roughly a 6.7x ROAS just to break even. Most run at 3-4x and get called wins. They're not.

Selvra OS shows the number ROAS hides: real profit per campaign, calculated from your actual Shopify costs against your Google Ads spend, confidence-scored so you know exactly how much to trust it.

Most POAS tools stop there. Selvra doesn't. Every losing campaign comes with the fix already worked out, a budget cut, a pause, a negative keyword, a bid adjustment, reasoning included. Approve it in one click. It executes automatically. No manual re-entry, no second tab open in Google Ads.

A Daily Brief every morning. Action History for proof, not promises, tracking real profit impact for 7 days after every action so you know it worked, not just that it ran.

Setup takes minutes, not months: connect Shopify and Google Ads, and every campaign gets scored by confidence straight away, estimated at first, approximate once your product costs sync, verified once they're confirmed.

You're never staring at a number with no idea how much to trust it.

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Features

POAS Dashboard — the number ROAS hides. Real profit per campaign, confidence-scored so you know exactly how much to trust it: estimated, approximate, or verified against your actual costs.

Approval Queue — the fix, not just the flag. Every losing campaign comes with the exact move: cut the budget, pause it, kill the keyword, adjust the bid, reasoning included. One click to approve, and it's done in Google Ads — no manual re-entry.

Daily Brief — one inbox, not two tabs. A morning brief on what changed and what's waiting on you, so you stop hopping between Google Ads and your P&L to find out which one's lying.

Action History — proof, not promises. Every approved action gets tracked for profit impact over the next 7 days, so you see what actually worked, not just what ran.

Fully reversible — nothing you can't take back. Every action, budget cut, pause, keyword, bid, can be undone. No irreversible risks, ever.

Use Cases

  • Spot the campaign that looks like your best performer and is actually robbing you blind
  • Cut the budget, pause the campaign, or kill the keyword, in the time it takes to read one sentence
  • Skip the Tuesday morning ritual of tabbing between Google Ads and your P&L, guessing which one is lying

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