Reply200 is an AI comment moderation and auto-reply tool for Facebook, Instagram, TikTok and YouTube comments.
On organic posts, it handles every comment and replies where a reply belongs, at a natural pace. Your fans get answers instead of silence, and your posts keep reach. Under ads, it works like a sales agent in the thread. It answers buying questions about shipping, sizing, price and discounts. It hides comments that kill conversions.
Average across Reply200 accounts in the first 30 days, published at reply200.com: +25% organic reach, +15% ad click-through rate.
- Voice Replica is learned from captions, past replies, media and page info.
- Substance comes from the post, your context library and general knowledge. The library fills itself from your own replies, and you can add facts by hand. It stays silent when not certain.
- Moderate and Engage toggles work per page and Business Manager. Both are on by default.
- Per-page settings cover reply delay, emoji signature, banned phrases, languages, location, and goals for posts and ads separately.
From $29/month for 3,000 processed comments, with a 7-day free trial and card required. No seats. Live in about 30 seconds.
Features
- Handles every comment and chooses reply, hide, react, or ignore
- Replies in your page's voice, learned from captions, past replies, media and page info
- Replies go out at a natural pace, not in bursts
- Hides spam comments, scam links, slurs and hate immediately
- Moderate and Engage toggles per page and Business Manager, both on by default
- Context library stores prices, hours, shipping, and returns
- Post and ad goals can use site, bio, DM, pinned, or custom rules
- One dashboard manages pages, channels, comments, usage, and caps
Use Cases
- Creators and influencers: answer fans so organic posts keep more reach
- Media buyers: answer buying questions and hide comments that hurt ads
- Agencies managing many pages: comment management for every client from one dashboard, settings per page
- Brands with heavy comment activity: hide spam, abuse and conversion-killing comments, answer fair complaints
- Live streams: use short replies and immediate hiding for spam and hate
- Multilingual audiences: reply in the commenter's language with no setting
Fazier Deal
Comments
Started using Reply200 on a client's Instagram ads account that was getting buried in bot comments and drive-by hate, and the spam filtering is honestly the best I've tested, it actually tells the difference between someone genuinely annoyed and obvious bait instead of nuking everything. The voice cloning took a couple days of manual replies before it started sounding like me instead of a generic customer-service bot, but once it caught on it saved a ton of time on the repetitive "does this work with X" questions. Usage-based pricing is a nice touch too since I'm not paying full price on months where a client's ad spend (and comment volume) is lower.
Learning the page's voice from captions, past replies and media is exactly what separates this from generic auto-responders — the natural-pace replies detail shows real care for how this looks to followers. Two things I'm curious about: for ambiguous comments where a sale might be on the table, does it escalate to a human rather than risk a bad reply, and how does the self-filling context library handle conflicting information over time? Treating ad comments as a sales thread instead of noise is the right framing for media buyers.
Hi Fazier, Andrey here, founder of Reply200. It started inside our own media buying team. Ads were pulling hundreds of comments a day. Buying questions went unanswered, competitor pitches and scam accusations sat under the creative for days, and relevance scores slipped. Hiring moderators did not scale, and templated auto-replies read as bots and cost trust. So we built the tool we needed. Reply200 learns how your page talks from your captions, past replies and media, then handles every comment. It answers where a reply belongs, at a natural pace. It hides what costs you clicks the moment it appears. It stays quiet when it has nothing reliable to say. Once it worked under ads we put it on organic posts, and threads that get answered keep distributing. It works on Facebook, Instagram, TikTok and YouTube, on ads, posts and live streams, and it is live about 30 seconds after you connect a page. Fazier launch offer: $25 off your first bill with code R200, on any plan, after the 7-day free trial. Ask me anything about the Voice Replica, what gets hidden and why, or how the toggles work.
The combination of moderation and context-aware replies is compelling—especially for teams managing Facebook, Instagram, TikTok, and YouTube at once. Handling shipping, sizing, and price questions under ads could turn repetitive support into measurable sales conversations while keeping comment sections healthier.
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Comments
Started using Reply200 on a client's Instagram ads account that was getting buried in bot comments and drive-by hate, and the spam filtering is honestly the best I've tested, it actually tells the difference between someone genuinely annoyed and obvious bait instead of nuking everything. The voice cloning took a couple days of manual replies before it started sounding like me instead of a generic customer-service bot, but once it caught on it saved a ton of time on the repetitive "does this work with X" questions. Usage-based pricing is a nice touch too since I'm not paying full price on months where a client's ad spend (and comment volume) is lower.
Learning the page's voice from captions, past replies and media is exactly what separates this from generic auto-responders — the natural-pace replies detail shows real care for how this looks to followers. Two things I'm curious about: for ambiguous comments where a sale might be on the table, does it escalate to a human rather than risk a bad reply, and how does the self-filling context library handle conflicting information over time? Treating ad comments as a sales thread instead of noise is the right framing for media buyers.
Hi Fazier, Andrey here, founder of Reply200. It started inside our own media buying team. Ads were pulling hundreds of comments a day. Buying questions went unanswered, competitor pitches and scam accusations sat under the creative for days, and relevance scores slipped. Hiring moderators did not scale, and templated auto-replies read as bots and cost trust. So we built the tool we needed. Reply200 learns how your page talks from your captions, past replies and media, then handles every comment. It answers where a reply belongs, at a natural pace. It hides what costs you clicks the moment it appears. It stays quiet when it has nothing reliable to say. Once it worked under ads we put it on organic posts, and threads that get answered keep distributing. It works on Facebook, Instagram, TikTok and YouTube, on ads, posts and live streams, and it is live about 30 seconds after you connect a page. Fazier launch offer: $25 off your first bill with code R200, on any plan, after the 7-day free trial. Ask me anything about the Voice Replica, what gets hidden and why, or how the toggles work.
The combination of moderation and context-aware replies is compelling—especially for teams managing Facebook, Instagram, TikTok, and YouTube at once. Handling shipping, sizing, and price questions under ads could turn repetitive support into measurable sales conversations while keeping comment sections healthier.
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