Profit Bid - POAS for eCommerce

Profit Bid — Key Features

POAS tracking & profit dashboards

Track Profit on Ad Spend in real time — not ROAS. See order-level margin with COGS, shipping, payment fees, and VAT included.

Multi-platform store & ad integrations

Connect WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, and OpenCart to Google Ads, Meta, TikTok, Microsoft, Pinterest, and Amazon Ads from one workspace.

Profit-based conversion upload

Send gross profit (not revenue) as conversion values so Smart Bidding optimizes for margin, not vanity metrics.

Refund retractions

When orders cancel or refund, Profit Bid sends negative conversion adjustments so ad platforms stop learning from false signals.

Smart A/C/X product labels

Automatically categorize products by advertising profitability — Winners scale, Borderline get optimized, Losers get excluded — synced to Google Ads custom labels.

Auto bid & budget optimization

POAS-driven rules adjust tROAS and daily budgets automatically, with configurable caps so spend stays on profitable SKUs.

Shopping & PMax campaign automation

Auto-setup and manage Google Shopping and Performance Max campaigns with feed-aware targeting.

AI Agent (Proby)

Daily monitoring of Shopping and PMax campaigns with POAS-based bid, budget, and label recommendations — approve each change or auto-apply safe rules.

Enhanced conversions & GDPR-compliant tracking

First-party click capture (gclid, fbclid, pbid) with built-in consent management for compliant attribution.

Multi-store licensing & agency program

Manage multiple stores under one account; agencies earn recurring commissions via Stripe Connect.

Iată text cu use cases pentru Profit Bid:

Profit Bid — Use Cases

Ecommerce store owner — „ROAS looks good, profit doesn’t”

You scale Google Ads because ROAS is above target, but the P&L doesn’t grow. Profit Bid connects your store, calculates real POAS per order and SKU, and sends profit signals to Google Ads so you scale campaigns that actually make money.

Shopify / WooCommerce merchant — manual bid & label work

You spend hours in spreadsheets adjusting bids and custom labels. Profit Bid automates A/C/X labeling, bid rules, and budget caps from live order data — winners scale, losers pause, without daily manual work.

Brand with thin margins — Smart Bidding on wrong signal

Google optimizes on revenue if conversion values reflect order totals. Profit Bid uploads gross profit as conversion value (with refund retractions), so PMax and Shopping learn from margin, not gross sales.

Multi-store operator — one view of profit across channels

You run several stores or markets. Profit Bid gives one dashboard for POAS, order profit, and ad sync across stores and ad platforms, with plans that scale by order volume and connected stores.

Google Ads + Meta advertiser — same profit logic everywhere

You run Google and Meta (or TikTok, Microsoft, Pinterest, Amazon). Profit Bid calculates profit once from store orders and pushes consistent profit-based values to each channel you connect.

Agency managing client ad accounts

You manage ads for multiple ecommerce clients. Multi-store licensing, client workspaces, and the agency partner program let you deploy POAS optimization at scale and earn recurring commissions.

Performance Max / Shopping heavy advertiser

Most spend is in PMax or Shopping, hard to control at SKU level. Smart labels, auto-optimization, and AI Agent Proby monitor campaigns daily and adjust bids, budgets, and labels based on 7-day POAS.

Post-launch / trial — validate profit before scaling spend

You’re testing paid acquisition. The POAS calculator and 14-day trial show whether ads are profitable before you increase budget — with clear break-even at POAS = 1 (100%).