
Most directories rank by paid placement, so you end up calling agencies that paid for top billing, not the ones that actually do good work. Having a no-pay-to-rank model means results are sorted by either merit or reputation, and companies can't game placement by spending more. That changes the incentive structure entirely.
The no-pay-to-rank stance is exactly what directories like Clutch and DesignRush get criticized for, so building discovery around reviews instead is a meaningful difference. With around 47k agencies listed, my main question is quality control: how do you verify that reviews come from real clients, and how does a small local agency with only a handful of genuine reviews avoid being buried under large firms that have hundreds?

Most directories rank by paid placement, so you end up calling agencies that paid for top billing, not the ones that actually do good work. Having a no-pay-to-rank model means results are sorted by either merit or reputation, and companies can't game placement by spending more. That changes the incentive structure entirely.
The no-pay-to-rank stance is exactly what directories like Clutch and DesignRush get criticized for, so building discovery around reviews instead is a meaningful difference. With around 47k agencies listed, my main question is quality control: how do you verify that reviews come from real clients, and how does a small local agency with only a handful of genuine reviews avoid being buried under large firms that have hundreds?
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