PerceptInsight
Analytics and CRM for start ups. See deeper, grow higher.
With PerceptInsight our goal was to build a full stack business operating system capable of generating deep insights, but also one that allows one to take action based on those insights, while preserving context.
Traditional analytics tools are often complex to set up and even harder to interpret. They also lack the ability to maintain context or drive meaningful engagement. What users really need from these tools is more than just data insights — they need actionable information that helps them make decisions and take immediate action based on those insights.
Most times customers aren't giving you the feedback explicitly but through implicit behaviours that they demonstrate on your platform or product. You may think you have launched a super cool feature but what if the customer does not think so? Or worse is not even able to get to it?
With PerceptInsight given your hunches more grounding and take actions to become more efficient.
Features
- Insights: Deep dive into behavior trends and key event analytics over time, first touch last touch attributions.📈
- Funnels: Track, visualize and engage in the user journey, including points of drop-off.📊
- Flows: Analyze user pathways from entry point to final action.💹
- Retention: Measure user retention and repeats by tracking repeat visits and engagement frequency.🫴🏼
- Users: Cohorts: Group users by shared characteristics for personalized targeting.👨👨👧👧 Profiles (deeper integration required) : Access detailed, organized user profiles for data-driven decisions.🤵🏼♂️
- Experiments: A/B Experiment: Test and compare product/feature variations to identify the best performer. 👭Feature Flags: Roll out new features to specific user groups for controlled testing.🚩
- Hotspots (web only) Understand areas that people click the most on your real estate, areas that lead to rage clicks, click frequencies🖱️
- Heatmaps (web only) Understand to what extent people scroll on your website before they give up🔥
- Campaign management (deeper integration required) Campaigns: Engage with customers basis their behaviour near real time, configure reminders, build campaigns 🎯 Flexicast: Create custom campaigns targeting user groups to boost conversions.🤑Templates: Use or design pre-made templates for streamlined campaign launches.🍸
Use Cases
- Democratise data access and actionability across design, engineering, product and marketing teams.
- Growing engagement, conversion, repeat rates for ecommerce
- Understand customer journey and major drop off areas
- Growing transactions for fin tech
- Growing engagement for SAAS and nudges for companies
- Understanding web performance and allowing actionability
- Inventory management for ecommerce companies
- Anomaly detection
- Understand feature effectiveness and decide to whether add or remove features
- Understand which kind of pricing strategies make sense
etc etc
Sponsors
Buy
Comments
Dear Founders/ Makers, PerceptInsight is "the companion" your startup needs to succeed.It processes over 2 billion events a day and sends over 300 million communications (bet it email or push notifications or whatsapp ). Some of the coolest startups and the largest unicorns use us every_single_day. Why? Please allow me to explain: If you are launching products without having a proper handle on product insights and customer engagement you are setting yourself up for failure. Without a strong product, and an equally compelling engagement/ marketing strategy there's no foundation for a successful company. From day one, founders should focus intensely on achieving product-market fit (PMF). This means solving real customer problems, not just assumed ones. And most times customers aren't giving you the feedback explicitly but through implicit behaviours that they demonstrate on your platform or product. You may think you have launched a super cool feature but what if the customer does not think so? Or worse is not even able to get to it? Traditional analytics tools are often complex to set up and even harder to interpret. They also lack the ability to maintain context or drive meaningful engagement. What users really need from these tools is more than just data insights — they need actionable information that helps them make decisions and take immediate action based on those insights. With PerceptInsight our goal was to build a business operating system capable of generating deep insights, but also one that allows one to take action based on those insights, while preserving context. For instance, PerceptInsight can accurately forecast if certain products are underperforming in sales or if they are likely to run out of stock, before they happen and basis that it can trigger alerts to category managers. Or for that matter if your website is loading slower than usual and how that is affecting your conversion. Or if certain customers saw errors while trying to take some action and allowing you to reach out to them immediately after the issue has resolved - near real time :) etc
Premium Products
Sponsors
Buy
Makers
Makers
Comments
Dear Founders/ Makers, PerceptInsight is "the companion" your startup needs to succeed.It processes over 2 billion events a day and sends over 300 million communications (bet it email or push notifications or whatsapp ). Some of the coolest startups and the largest unicorns use us every_single_day. Why? Please allow me to explain: If you are launching products without having a proper handle on product insights and customer engagement you are setting yourself up for failure. Without a strong product, and an equally compelling engagement/ marketing strategy there's no foundation for a successful company. From day one, founders should focus intensely on achieving product-market fit (PMF). This means solving real customer problems, not just assumed ones. And most times customers aren't giving you the feedback explicitly but through implicit behaviours that they demonstrate on your platform or product. You may think you have launched a super cool feature but what if the customer does not think so? Or worse is not even able to get to it? Traditional analytics tools are often complex to set up and even harder to interpret. They also lack the ability to maintain context or drive meaningful engagement. What users really need from these tools is more than just data insights — they need actionable information that helps them make decisions and take immediate action based on those insights. With PerceptInsight our goal was to build a business operating system capable of generating deep insights, but also one that allows one to take action based on those insights, while preserving context. For instance, PerceptInsight can accurately forecast if certain products are underperforming in sales or if they are likely to run out of stock, before they happen and basis that it can trigger alerts to category managers. Or for that matter if your website is loading slower than usual and how that is affecting your conversion. Or if certain customers saw errors while trying to take some action and allowing you to reach out to them immediately after the issue has resolved - near real time :) etc
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