Pallix
Source-backed AI visibility for Indian D2C brands
Pallix is an AI visibility platform built for India's D2C and consumer brands. As buyers increasingly ask ChatGPT, Perplexity, and Google AI for recommendations instead of searching Google directly, most brands have no way to see whether they're mentioned, or why. Pallix closes that gap with an India-first approach — running on local infrastructure, supporting Hinglish prompts, and tracking Indian marketplaces and quick commerce platforms that global tools typically miss. Every visibility score Pallix produces traces back to a real, checkable source, and scoring formulas are fully editable rather than locked behind a black-box algorithm.
Features
- Multi-engine visibility tracking across ChatGPT, Perplexity, Google AI Overviews, Gemini, Grok, Copilot, and Claude
- Citation intelligence showing exactly which sources AI engines cite for a brand's category
- Competitive share-of-voice benchmarking against named competitors
- AI Traffic Decoder distinguishes real human visitors arriving via AI assistants from AI crawler bots
- Quick commerce tracking across India's quick commerce platforms
- Market intelligence engine mining Reddit, Quora, and marketplaces for buyer intent signals
- Evidence-based fixes tied to live engine queries and specific, named citation gaps
- Fully editable, source-backed scoring — no black-box algorithm
Use Cases
- Identify AI-visibility gaps where a brand should be recommended but isn't
- Reverse-engineer which sources need to cite a brand to close a competitive gap
- Benchmark AI-driven visibility and share-of-voice against named competitors
- Distinguish real AI-referred traffic from bot crawler activity on a brand's website
- Track brand presence across quick commerce platforms alongside AI engine visibility
- Monitor sentiment and surface real buyer questions before competitors catch the trend
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