Olmi helps new houseplant owners remember watering, track each plant's care, and build a routine that lasts. Start without an account, earn progress for consistent care, and use Pro photo identification when you do not know your plant.

Letting people start without an account is a smart call for this category specifically — plant care apps live or die on whether someone actually opens them again after day one, and a signup wall right at the start is exactly the kind of friction that kills that. The photo identification for unknown plants is a nice touch too, since half the battle with new plant owners is not even knowing what watering schedule applies to what they bought. How are you handling the 'earn progress for consistent care' part — is it purely watering-log based, or does it factor in whether the plant is actually thriving?

Letting people start without an account is a smart call for this category specifically — plant care apps live or die on whether someone actually opens them again after day one, and a signup wall right at the start is exactly the kind of friction that kills that. The photo identification for unknown plants is a nice touch too, since half the battle with new plant owners is not even knowing what watering schedule applies to what they bought. How are you handling the 'earn progress for consistent care' part — is it purely watering-log based, or does it factor in whether the plant is actually thriving?
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