Makeup DNA

AI Face Analysis — Face-mapping technology detects your face shape and generates a contouring and highlighting guide tailored specifically to it.

Personal Beauty Profile — Color analysis based on your eye color, hair color, and skin tone, with recommended shades and palettes that actually suit you.

Step-by-Step Tutorials & Looks — A growing library of guided video looks, sorted by style and difficulty, so beginners can follow along and build skills.

Tips & Tricks — Quick technique lessons for lips and eyes (plumped lips, long-lasting wear, bigger-looking eyes, and more).

My Products Tracker — Save what you own and what you want, browse by category, and get product recommendations across budget tiers.

Mia, Your AI Makeup Artist — Upload your looks and get instant, personalized feedback and coaching from an AI makeup artist persona.

Available Everywhere — Native iOS and Android apps plus a full web app, localized in 24 languages.

Complete beginners who feel overwhelmed and want to learn makeup step by step, with guidance built around their own face instead of generic tutorials.

Anyone unsure which shades suit them — get eye, hair, and skin-matched color recommendations instead of guessing at the store.

People who don't know their face shape or how to contour it — the AI analysis removes the guesswork and shows exactly where to place product.

Shoppers overwhelmed by product choices who want curated recommendations at their budget and a simple way to track what they own and want.

Improvers who want feedback — upload a look and get personalized critique from Mia to level up faster.

Busy or on-the-go users who want a personalized beauty assistant in their pocket, in their own language, across phone and web.