Madlitics

Capture & Classify

📸 Captures marketing channel data using UTM parameters and referring URLs to identify lead sources (e.g., Paid Search, Organic Search) with detailed segmentation like campaign, ad group, and ad name.

🌐 Automatically captures the first landing page a visitor sees and classifies it into landing page groups for content performance analysis.

Integrate & Automate

🔑 Integrate Madlitics fields into lead capture forms that populate with attribution data, which is then passed to CRMs and other marketing tools.

🧑‍💻 Works without requiring any development work on many products by integrating code that handles attribution behind the scenes.

Verify & Maintain

📝 Provide automated testing and ongoing maintenance to ensure accurate data capture and compatibility with browsers and devices.

Report & Decide

📈 Allows marketing and sales teams to report on which channels, campaigns, and ads drive leads, customers, and revenue.

💯 Enables embedding attribution data into various reports and notifications for better decision-making.

Measurement & ROI

• Channel and Campaign ROI Measurement: Enables businesses to measure the return on investment of each campaign and channel by tracking leads, customers, and revenue attributed to them.
• Driving Smarter Campaign Decisions: Helps marketers understand which ads, keywords, or affiliates are most effective, enabling informed budget allocation and campaign improvements.
• Short Sales Cycle Success: For businesses with quick conversions, focus on the initial interaction that starts the customer journey to accurately assign credit and improve acquisition strategies.

Data Hygiene & Consistency

• Data Cleanliness and Consistency: Addresses messy and inconsistent UTM parameter data by standardizing attribution so reports don't get skewed by capitalization or naming mismatches.
• Improving Lead Quality Tracking: Capture accurate source data on leads to differentiate high-value channels from low-performing ones rather than relying on last-click or poor UTM data.
• Simplifying Attribution Reporting: Provide clear, easy-to-understand reports on how prospects initially find the business without complex multi-touch models, making marketing impact transparent for SMBs.

First-Touch & Content

• First-Touch and Landing Page Attribution: Provides insights into the first page or content piece visitors land on, allowing analysis of which content drives conversions.
• Identifying Effective Lead Sources: Pinpoint which marketing channels, campaigns, or content pieces are responsible for introducing new visitors and generating leads, enabling smarter marketing budget allocation and campaign focus.
• Optimizing Top-of-Funnel Marketing: Understand which first interactions (ads, organic search, social posts) best create awareness and interest, helping improve the early stages of the customer journey.

Workflow, CRM & Team Enablement

• Lead Source Visibility in CRM/Systems: Solves the challenge of getting complete attribution data into customer relationship management or sales systems for actionable reporting and nurturing.
• Campaign Optimization Decisions: Helps marketers understand which ads, keywords, or affiliates are most effective, enabling informed budget allocation and campaign improvements.
• Sales and Marketing Alignment: Provides sales teams with source data to personalize follow-ups based on how leads found the company, improving conversion rates.

Partnerships & Programs

• Scaling Affiliate or Partner Programs: Makes affiliate tracking and revenue attribution transparent to identify top-performing partners and optimize these relationships.

Marketing Team(s):

• Marketing Managers: Understand how different marketing channels perform to optimize budget allocation and campaign strategies.
• Content Creators: Analyze which content types and landing pages attract the most valuable leads for content planning.
• Affiliate Managers: Accurately track and attribute leads coming from affiliate programs or partners.

Other Team(s)

• Sales Teams: Tailor follow-up strategies based on the lead source and campaign data to improve conversion rates.
• Product Managers: Use attribution data to align product features with customer acquisition channels and buyer behaviors.
• Customer Success Teams: Gain insights into the customer's journey to provide more personalized service and upselling.
• Executives / Leadership: Access high-level reports showing revenue impact by channel to guide strategic company decisions.
• Engineering/Developers/Integrators: Easily embed marketing attribution into CRMs, booking tools, and other software products without heavy development or maintenance burden.