Iridea
From URL to on-brand ads in minutes
Iridea is a brand-aware AI engine that generates high-fidelity advertising assets directly from a website URL. By extracting a brand’s visual DNA, it creates coordinated image and video campaigns with consistent logos, colors, and styling. Key features include a self-reviewing quality loop, natural language retouching, and cinematic prompting. It supports smart outpainting for seamless aspect-ratio swaps and generates tailored copy across multiple ad angles.
Features
- Higher quality output. Every image runs through a self-reviewing critic loop, so the weak takes get regenerated automatically. Logos and product photos are pulled straight from your site, meaning we don’t fabricate them. The prompts behind the scenes use cinematic direction (lens, lighting, film stock) instead of generic “design an ad” instructions.
- Video too, same flow. Brand-aligned video ads come from the same brief, same brand, same campaign. Choose 480p, 720p, or 1080p depending on where it’ll run.
- Save your brand, refine it over time. The first time you run Iridea on a brand, it researches it (visuals, voice, products, references) and you can save the profile. After that, every new campaign on that brand can skip research. You can edit and improve the profile as the brand evolves and you only pay per asset.
- Retouching, AI or manual. If you don’t like an asset, tell Iridea what to change in plain language (“background to studio gray”, “remove the logo on the bottle”) and it will edit the asset directly. Or take manual control when you want finer adjustments.
- Copy comes with the visuals. Headlines and descriptions in your brand voice, tuned to each format (short for feed and stories, longer for carousels). Different ad angles across variants (value, emotional, trust, lifestyle), so you get range, not one line copy-pasted nine times.
- Format adaptation without weird crops. Square → vertical → horizontal via outpainting. The scene gets extended, not chopped off.
- Image campaigns from $19/month. Video unlocks on the Pro tier ($49/month).
- Free plan with brand-aware features. 500 credits, no card required. Run a real image campaign on your site, your client’s, or any brand, and see for yourself before paying anyone.
- A tool, not a platform. Paste a URL and get a full campaign in minutes. No workspace setup, no onboarding flow, no sales call.
Use Cases
- Rapid Campaign Launches: Go from a new product idea to a live ad campaign in a fraction of the usual time.
- Small Team Consistency: Maintain a professional, high-end brand look across all channels without a dedicated design department.
- Real-Time Event Marketing: Stay relevant by shipping on-brand content for trending topics and cultural moments as they happen.
- High-Volume A/B Testing: Quickly generate multiple creative variations to find the winning ad for your audience.
- Scaling Social Presence: Keep your feeds active and beautiful by turning existing web content into fresh social stories and posts.
Comments
Hey, I’m Olmo! Paolo and I built Iridea. Honestly, we didn't start out wanting to build an AI company. We were simply looking for a way to generate high-quality, brand-aware ad assets for our own projects. We tried almost every tool on the market because we personally needed them to work, but we kept hitting the same walls: high monthly retainers or massive premiums for every single image credit. We found ourselves spending a small fortune just to find "the one" variation that actually felt on-brand. So, we started building our own solution. At a certain point, we realized our internal tool had become so competitive and efficient, especially in terms of cost-per-generation, that we decided to open it up.
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Comments
Hey, I’m Olmo! Paolo and I built Iridea. Honestly, we didn't start out wanting to build an AI company. We were simply looking for a way to generate high-quality, brand-aware ad assets for our own projects. We tried almost every tool on the market because we personally needed them to work, but we kept hitting the same walls: high monthly retainers or massive premiums for every single image credit. We found ourselves spending a small fortune just to find "the one" variation that actually felt on-brand. So, we started building our own solution. At a certain point, we realized our internal tool had become so competitive and efficient, especially in terms of cost-per-generation, that we decided to open it up.
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