Overview
So you've built your B2B product. Congrats! That's huge. And we know just how much hard work it took to get here.
But now comes the even harder part: distribution.
Knowing is your audience is one thing, but how do you reach them so they know your wonderful product exists?
Enter HelloAudience, a directory that instantly shows you all the best channels to reach your target B2B buyer.
It's super simple: just type in any audience (i.e. software developers) or topic (SaaS) and we'll show you all of the best newsletters, podcast, communities and creators to reach them—and how much they cost to sponsor.
For each channel, we show you audience demographics, reach, engagement metrics and upfront sponsorship costs, making budgeting and planning much easier. You can even see which companies have previously sponsored each channel and what other channels those brands have sponsored, helping you gain insights into your competitors' marketing strategies and identifying new potential sponsorship channels.
So stop wasting time endlessly researching the right channels. We've already done all the work for you.
Features
- Comprehensive Directory: Access a vast directory of newsletters, podcasts, communities, and creators across various B2B industries and topics.
- Audience Targeting: Easily search and filter by specific target audiences (e.g. Solopreneurs, Creators, Engineering Managers) or topics (e.g. AI, Data Science, SEO) to find relevant channels.
- Channel Details: Get detailed information about channels, including audience reach, demographics and engagement metrics.
- Sponsorship Pricing: View upfront pricing and costs for sponsoring or advertising on these channels, allowing for easier budgeting and planning.
- Sponsor History: See which brands have previously sponsored each channel, in addition to other channels they've also advertised on. Gain insights into your competitors' marketing strategies and identify new potential channels based on where similar companies are advertising.
Comments
Badges & Awards
Badges & Awards
Comments
Margot L
Hi friends! I'm Margot, founder of HelloAudience. As a former B2B startup marketer and podcast creator, I’ve seen both sides of the coin. As a marketer, I wanted to quickly find all of the potential channels I could partner with to reach my audience. As a creator, I wished for a place where sponsors could find me and know I was open to collaborating. I built HelloAudience because I always wondered why something like this didn't already exist. HelloAudience is not simply a side project for me. It's something I feel very strongly should exist and plan to work on for the next several years. I am obsessed with making this directory as comprehensive and helpful as possible. I've put a lot of love into this, and I hope you love it too. And let us know if there are any audiences or topics that are missing so we can add them. I am also hungry for feedback, so please send any feedback (virtual hugs are nice too) to hi@helloaudience.co. Thanks!
Margot L
Hi friends! I'm Margot, founder of HelloAudience. As a former B2B startup marketer and podcast creator, I’ve seen both sides of the coin. As a marketer, I wanted to quickly find all of the potential channels I could partner with to reach my audience. As a creator, I wished for a place where sponsors could find me and know I was open to collaborating. I built HelloAudience because I always wondered why something like this didn't already exist. HelloAudience is not simply a side project for me. It's something I feel very strongly should exist and plan to work on for the next several years. I am obsessed with making this directory as comprehensive and helpful as possible. I've put a lot of love into this, and I hope you love it too. And let us know if there are any audiences or topics that are missing so we can add them. I am also hungry for feedback, so please send any feedback (virtual hugs are nice too) to hi@helloaudience.co. Thanks!