Guidance
The operations platform built for growing CPG brands.
Guidance is an operations platform built specifically for small and mid-size CPG food and beverage brands. It connects demand forecasting, MRP, purchasing, inventory, production, COGS, lot traceability, and fulfillment in one shared data model. When one number changes (a supplier price, a yield variance, a new order), everything downstream updates automatically.
Features
•Real-time COGS and margin tracking across all SKUs
•Demand forecasting connected to purchasing and production
•MRP and bill of materials management
•Lot traceability for FSMA 204 and organic compliance
•Multi-channel fulfillment (DTC, wholesale, Amazon, retail)
•AI-powered conversational onboarding (no implementation team required)
•Automated cost propagation when supplier prices change
•Inventory management with co-packer and 3PL support
Use Cases
•Managing COGS and margins across multiple SKUs and channels
•Planning production runs based on real demand and inventory levels
•Tracking lot numbers for food safety audits and retail compliance
•Replacing disconnected spreadsheets and QuickBooks workarounds
•Onboarding a new operations platform without an implementation consultant
•Scaling from co-packer production to multi-location distribution
Comments
Guidance was built by CPG operators who ran a certified organic food brand and couldn't find software that handled the full operation without requiring a massive implementation team. The problem: every tool either handled inventory OR costing OR compliance, but nothing connected all three in a way that reflected how a real CPG brand actually runs. Spreadsheets filled the gaps, but they broke constantly and couldn't scale. So we built Guidance, starting with the math. Every calculation in the platform routes through a central equation registry, so COGS, margins, and lot costs are always accurate and always connected. The conversational setup flow came from watching founders spend weeks trying to configure tools that were never designed for their business model. Currently in early access with design partner brands.
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Comments
Guidance was built by CPG operators who ran a certified organic food brand and couldn't find software that handled the full operation without requiring a massive implementation team. The problem: every tool either handled inventory OR costing OR compliance, but nothing connected all three in a way that reflected how a real CPG brand actually runs. Spreadsheets filled the gaps, but they broke constantly and couldn't scale. So we built Guidance, starting with the math. Every calculation in the platform routes through a central equation registry, so COGS, margins, and lot costs are always accurate and always connected. The conversational setup flow came from watching founders spend weeks trying to configure tools that were never designed for their business model. Currently in early access with design partner brands.
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