Guidance
The operations platform built for growing CPG brands.
Guidance is an operations platform built specifically for small and mid-size CPG food and beverage brands. It connects demand forecasting, MRP, purchasing, inventory, production, COGS, lot traceability, and fulfillment in one shared data model. When one number changes (a supplier price, a yield variance, a new order), everything downstream updates automatically.
Features
•Real-time COGS and margin tracking across all SKUs
•Demand forecasting connected to purchasing and production
•MRP and bill of materials management
•Lot traceability for FSMA 204 and organic compliance
•Multi-channel fulfillment (DTC, wholesale, Amazon, retail)
•AI-powered conversational onboarding (no implementation team required)
•Automated cost propagation when supplier prices change
•Inventory management with co-packer and 3PL support
Use Cases
•Managing COGS and margins across multiple SKUs and channels
•Planning production runs based on real demand and inventory levels
•Tracking lot numbers for food safety audits and retail compliance
•Replacing disconnected spreadsheets and QuickBooks workarounds
•Onboarding a new operations platform without an implementation consultant
•Scaling from co-packer production to multi-location distribution
Comments
Guidance was built by CPG operators who ran a certified organic food brand and couldn't find software that handled the full operation without requiring a massive implementation team. The problem: every tool either handled inventory OR costing OR compliance, but nothing connected all three in a way that reflected how a real CPG brand actually runs. Spreadsheets filled the gaps, but they broke constantly and couldn't scale. So we built Guidance, starting with the math. Every calculation in the platform routes through a central equation registry, so COGS, margins, and lot costs are always accurate and always connected. The conversational setup flow came from watching founders spend weeks trying to configure tools that were never designed for their business model. Currently in early access with design partner brands.
Translating online courses and educational videos Dubbing YouTube videos, podcasts, and interviews Localizing enterprise training and internal communications Translating webinars, conferences, and presentations Creating multilingual documentaries and media content Producing subtitles for international audiences Localizing marketing and advertising campaigns Translating healthcare and public-information materials Converting existing content libraries into multiple languages
AI-powered onboarding is where I want to poke a bit, most ops SaaS stumbles here when the customer has any non-textbook supply chain. How does Guidance handle a brand running three co-packers with different EDI setups plus one 3PL shipping to Amazon FBA and DTC from the same lot? Curious how deep the LLM goes before you escalate to human review.
Congrats on the launch! Disconnected spreadsheets and manual COGS updates are such a massive headache for growing CPG brands. Love that Guidance unifies everything from lot traceability to real-time margin tracking into one shared data model. The automated cost propagation alone is a game-changer for margin visibility. Wishing the team huge success with this!
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Comments
Guidance was built by CPG operators who ran a certified organic food brand and couldn't find software that handled the full operation without requiring a massive implementation team. The problem: every tool either handled inventory OR costing OR compliance, but nothing connected all three in a way that reflected how a real CPG brand actually runs. Spreadsheets filled the gaps, but they broke constantly and couldn't scale. So we built Guidance, starting with the math. Every calculation in the platform routes through a central equation registry, so COGS, margins, and lot costs are always accurate and always connected. The conversational setup flow came from watching founders spend weeks trying to configure tools that were never designed for their business model. Currently in early access with design partner brands.
Translating online courses and educational videos Dubbing YouTube videos, podcasts, and interviews Localizing enterprise training and internal communications Translating webinars, conferences, and presentations Creating multilingual documentaries and media content Producing subtitles for international audiences Localizing marketing and advertising campaigns Translating healthcare and public-information materials Converting existing content libraries into multiple languages
AI-powered onboarding is where I want to poke a bit, most ops SaaS stumbles here when the customer has any non-textbook supply chain. How does Guidance handle a brand running three co-packers with different EDI setups plus one 3PL shipping to Amazon FBA and DTC from the same lot? Curious how deep the LLM goes before you escalate to human review.
Congrats on the launch! Disconnected spreadsheets and manual COGS updates are such a massive headache for growing CPG brands. Love that Guidance unifies everything from lot traceability to real-time margin tracking into one shared data model. The automated cost propagation alone is a game-changer for margin visibility. Wishing the team huge success with this!
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