Most local businesses have no idea whether AI assistants recommend them. Growl measures it.
Paste your website URL. Growl generates the questions a real customer in your category and location would actually type, puts them to Google's AI with live web search connected, and shows you the answer unedited - including the businesses it named instead of you, and the pages the AI cited as its sources.
The measurement is free. About 30 seconds, no signup and no card.
Built by a solo developer. Growl was pointed at its own website first, scored zero out of ten, and that result was published rather than hidden.
Asks Google's AI the questions your customers actually type, generated from your category and location
Shows the AI's answer word for word, including every business it named instead of you
Lists the pages the AI cited as sources, so you can see what it actually read
Checks whether your robots.txt disallows Google-Extended, which removes a site from grounded results entirely
Standard ($29/month): 4 questions instead of 2, re-measured every week, emailed only in the weeks something changed
Deep Audit ($79 one-time): 8 buyer questions, the cited pages opened and scored against your site, delivered by email
You run a local business and have never checked whether an AI assistant names you at all
You were told to optimise for AI search and want a measurement before spending money on it
You want to see which competitors an AI recommends when someone asks about your category in your area
You want to know which of your pages an AI actually reads before you write more of them

I built Growl as a marketing tool and it turned into a measurement tool because of what the measurement said. I spent about a year running automated social posting and generating more than a hundred AI-written articles. Then I read the analytics: zero sessions from social, two search visitors in thirty days. So I pointed the tool at my own website and asked Google's AI whether it would recommend a business like mine. My site scores 94 out of 100 for AI-readability. The AI named me in 0 of 10 questions. I published that result instead of hiding it, and it is what Growl now does for anyone else: paste a URL, see the AI's actual answer, and see which businesses it named instead of you. Free, no signup, no card. I have no paying customers yet. I would rather write that than invent one. If you run it on your own site, I would genuinely like to hear what came back - including if it was zero.
Publishing the 0/10 on your own site instead of quietly fixing it first and leading with a better number is the part that actually builds trust here — most people would've held that until it looked good. The robots.txt / Google-Extended check is the detail I wouldn't have thought to ask about, but it seems like exactly the kind of thing that silently tanks a site's AI visibility without anyone noticing — is that turning out to be a common culprit when businesses score low, or is it usually more about the site just not answering the question an AI would look for?
The readability-versus-recommendation split is the useful part here. Scoring 94 for AI-readability and 0 for being named at all is the exact gap most "is my site AI-friendly" checkers miss, because they grade the page in isolation instead of putting it inside a real competitive answer. Showing the businesses the AI named instead, plus the sources it cited, turns a vague worry into a concrete list of who to displace and where. One caveat I would want addressed: these answers are non-deterministic, so a single 0 out of 10 can be run variance as much as signal. Do you run each question once, or sample it a few times so the score reflects a trend rather than one draw?
Growl offers a refreshingly honest tool for local businesses navigating the new frontier of AI search. Its free, no-signup visibility test is a brilliant starting point, showing you exactly what Google's AI says about your business. The platform's transparency is its strongest asset, openly sharing its own study and admitting its paid plans don't guarantee AI recommendations. Instead, it provides actionable marketing steps and clear, simple pricing without the agency fluff. For solo owners who lack a marketing team, Growl is a practical, no-nonsense solution to understand and experiment with your AI presence.
The Google-Extended robots.txt check is a smart addition. Have you thought about extending the same live-query approach beyond Google's AI? We've found that ChatGPT, Claude and Perplexity often name completely different businesses for the same query, since each pulls from different sources and weighs citations differently - a business could score zero on Growl but still get mentioned regularly on Perplexity, or vice versa. Curious whether that cross-model gap shows up in your data too.

I built Growl as a marketing tool and it turned into a measurement tool because of what the measurement said. I spent about a year running automated social posting and generating more than a hundred AI-written articles. Then I read the analytics: zero sessions from social, two search visitors in thirty days. So I pointed the tool at my own website and asked Google's AI whether it would recommend a business like mine. My site scores 94 out of 100 for AI-readability. The AI named me in 0 of 10 questions. I published that result instead of hiding it, and it is what Growl now does for anyone else: paste a URL, see the AI's actual answer, and see which businesses it named instead of you. Free, no signup, no card. I have no paying customers yet. I would rather write that than invent one. If you run it on your own site, I would genuinely like to hear what came back - including if it was zero.
Publishing the 0/10 on your own site instead of quietly fixing it first and leading with a better number is the part that actually builds trust here — most people would've held that until it looked good. The robots.txt / Google-Extended check is the detail I wouldn't have thought to ask about, but it seems like exactly the kind of thing that silently tanks a site's AI visibility without anyone noticing — is that turning out to be a common culprit when businesses score low, or is it usually more about the site just not answering the question an AI would look for?
The readability-versus-recommendation split is the useful part here. Scoring 94 for AI-readability and 0 for being named at all is the exact gap most "is my site AI-friendly" checkers miss, because they grade the page in isolation instead of putting it inside a real competitive answer. Showing the businesses the AI named instead, plus the sources it cited, turns a vague worry into a concrete list of who to displace and where. One caveat I would want addressed: these answers are non-deterministic, so a single 0 out of 10 can be run variance as much as signal. Do you run each question once, or sample it a few times so the score reflects a trend rather than one draw?
Growl offers a refreshingly honest tool for local businesses navigating the new frontier of AI search. Its free, no-signup visibility test is a brilliant starting point, showing you exactly what Google's AI says about your business. The platform's transparency is its strongest asset, openly sharing its own study and admitting its paid plans don't guarantee AI recommendations. Instead, it provides actionable marketing steps and clear, simple pricing without the agency fluff. For solo owners who lack a marketing team, Growl is a practical, no-nonsense solution to understand and experiment with your AI presence.
The Google-Extended robots.txt check is a smart addition. Have you thought about extending the same live-query approach beyond Google's AI? We've found that ChatGPT, Claude and Perplexity often name completely different businesses for the same query, since each pulls from different sources and weighs citations differently - a business could score zero on Growl but still get mentioned regularly on Perplexity, or vice versa. Curious whether that cross-model gap shows up in your data too.
Find your next favorite product or submit your own. Made by @FalakDigital.
Copyright ©2025. All Rights Reserved