Growl
See if Google's AI recommends your business
Most local businesses have no idea whether AI assistants recommend them. Growl measures it.
Paste your website URL. Growl generates the questions a real customer in your category and location would actually type, puts them to Google's AI with live web search connected, and shows you the answer unedited - including the businesses it named instead of you, and the pages the AI cited as its sources.
The measurement is free. About 30 seconds, no signup and no card.
Built by a solo developer. Growl was pointed at its own website first, scored zero out of ten, and that result was published rather than hidden.
Features
Asks Google's AI the questions your customers actually type, generated from your category and location
Shows the AI's answer word for word, including every business it named instead of you
Lists the pages the AI cited as sources, so you can see what it actually read
Checks whether your robots.txt disallows Google-Extended, which removes a site from grounded results entirely
Standard ($29/month): 4 questions instead of 2, re-measured every week, emailed only in the weeks something changed
Deep Audit ($79 one-time): 8 buyer questions, the cited pages opened and scored against your site, delivered by email
Use Cases
You run a local business and have never checked whether an AI assistant names you at all
You were told to optimise for AI search and want a measurement before spending money on it
You want to see which competitors an AI recommends when someone asks about your category in your area
You want to know which of your pages an AI actually reads before you write more of them
Comments
I built Growl as a marketing tool and it turned into a measurement tool because of what the measurement said. I spent about a year running automated social posting and generating more than a hundred AI-written articles. Then I read the analytics: zero sessions from social, two search visitors in thirty days. So I pointed the tool at my own website and asked Google's AI whether it would recommend a business like mine. My site scores 94 out of 100 for AI-readability. The AI named me in 0 of 10 questions. I published that result instead of hiding it, and it is what Growl now does for anyone else: paste a URL, see the AI's actual answer, and see which businesses it named instead of you. Free, no signup, no card. I have no paying customers yet. I would rather write that than invent one. If you run it on your own site, I would genuinely like to hear what came back - including if it was zero.
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Comments
I built Growl as a marketing tool and it turned into a measurement tool because of what the measurement said. I spent about a year running automated social posting and generating more than a hundred AI-written articles. Then I read the analytics: zero sessions from social, two search visitors in thirty days. So I pointed the tool at my own website and asked Google's AI whether it would recommend a business like mine. My site scores 94 out of 100 for AI-readability. The AI named me in 0 of 10 questions. I published that result instead of hiding it, and it is what Growl now does for anyone else: paste a URL, see the AI's actual answer, and see which businesses it named instead of you. Free, no signup, no card. I have no paying customers yet. I would rather write that than invent one. If you run it on your own site, I would genuinely like to hear what came back - including if it was zero.
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