# Engrana
Engrana is a conversational CRM for companies with recurring customers. It includes its own client database and booking calendar, so it replaces sector specific management software instead of sitting on top of it.
## How it works
An AI agent handles customer conversations 24/7 with real context, knowing who is writing, which appointments they have and what they booked before. It works on WhatsApp, Instagram and Facebook, and it also takes phone calls.
## What it does
- Books, moves and cancels appointments across independent calendars per team member
- Manages waiting lists by preferred time slot
- Sends reminders before and after each visit
- Asks for reviews at the right moment
- Runs segmented campaigns by visit frequency or service
- Flags prepaid packages about to expire and blocks customers with unpaid balances
- Collects deposits through Stripe
- Sends the business reports you choose straight to WhatsApp
## Who it is for
Small and mid sized companies with a high volume of customer messaging, from law firms and accounting practices to clinics and service businesses. Engrana is horizontal by sector rather than built for a single vertical, and it connects with HubSpot, Pipedrive, Zoho and Stripe.
## Pricing
From 89 euros per month with no lock in period. Setup and configuration are quoted per project.
Features
AI agent that answers customers on WhatsApp, Instagram and Facebook 24/7
Takes phone calls with the same context as the chat
Built in client database with history, preferences and prepaid packages
Native booking calendar with independent schedules per team member
Books, moves and cancels appointments inside the conversation
Waiting list by preferred time slot, with automatic alerts when a slot frees up
Reminders before and after every visit
Automatic review requests at the right moment
Segmented campaigns by visit frequency, service or customer value
Alerts for prepaid packages about to expire
Automatic blocking of customers with unpaid balances
Deposit and payment collection through Stripe
Business reports delivered straight to WhatsApp
Integrations with HubSpot, Pipedrive, Zoho and Stripe
Use Cases
Law firms that lose billable hours answering the same client questions over WhatsApp
Accounting practices chasing clients for documents every quarter and during tax season
Clinics and medical practices with high no-show rates on booked appointments
Service businesses whose owner answers messages at midnight because nobody else can
Companies with several practitioners who need separate calendars in one shared inbox
Businesses that never ask for reviews because nobody remembers to do it after the service
Teams that want to reactivate customers who have not booked in months, without cold calling
Businesses selling prepaid packages that expire unused and never get renewed
Companies moving off a sector specific booking tool that does not cover their messaging
Businesses charging a deposit to stop last minute cancellations
Comments
I built Engrana after watching businesses run their entire operation from a phone. A law firm partner answering the same three questions at eleven at night. A clinic losing a slot because nobody saw the cancellation message until morning. Every tool we looked at asked the customer to move somewhere else: download this app, use this booking page, create an account. They never did. They just kept writing on WhatsApp. So we stopped fighting it. Engrana keeps the conversation exactly where the customer already is, and puts the CRM and the calendar behind it instead of in front of it.
The automation here solves something real for service businesses - that midnight message answering that drains owners and teams. I appreciate how you're not forcing a new channel; keeping conversations on WhatsApp where customers already are is the insight. The combination of booking, reminders, and billing feels tight together
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Comments
I built Engrana after watching businesses run their entire operation from a phone. A law firm partner answering the same three questions at eleven at night. A clinic losing a slot because nobody saw the cancellation message until morning. Every tool we looked at asked the customer to move somewhere else: download this app, use this booking page, create an account. They never did. They just kept writing on WhatsApp. So we stopped fighting it. Engrana keeps the conversation exactly where the customer already is, and puts the CRM and the calendar behind it instead of in front of it.
The automation here solves something real for service businesses - that midnight message answering that drains owners and teams. I appreciate how you're not forcing a new channel; keeping conversations on WhatsApp where customers already are is the insight. The combination of booking, reminders, and billing feels tight together
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