Your website is your best sales rep. It just doesn't know it yet.
Most B2B websites convert 2% of visitors. The other 98% leave — silently, anonymously, forever.
Not because your product isn't good. Not because your traffic is wrong.
Because your website shows the same page to everyone. The enterprise CRO and the early-stage founder see the same headline.
The fintech company and the e-commerce agency read the same copy. Your highest-fit ICP account and a random visitor get the exact same experience.
That's not a website. That's a billboard.
Drast turns your website into a sales rep — one that knows who's visiting, speaks their language, and never lets a high-fit account disappear without a trace.
The flow
Visitor lands → IDENTIFY → PERSONALIZE → CONVERT or PUSH to sales
🔍 Step 1 — IDENTIFY
Know exactly who is on your website — before they fill a single form.
When a visitor lands, Drast instantly resolves the company behind the visit. Industry. Size. ICP fit. Tech stack. All in real time, zero friction for the visitor.
No forms. No pop-ups. No manual work.
Your website finally has context — and context changes everything.
✏️ Step 2 — PERSONALIZE
Your website rewrites itself — for every visitor, in real time.
Once identified, Drast adapts your headlines, CTAs, and key copy to match their world. A fintech prospect sees a fintech pitch. A Series A startup sees messaging built for their stage. A mid-market ops team sees the ROI angle that matters to them.
All automatic. All before they scroll past the fold.
Your website stops being a brochure. It becomes a pitch — tailored, relevant, and built for the person reading it.
🚀 Step 3 — PUSH (when they don't convert)
High-fit accounts don't disappear. They become pipeline.
Not every visitor converts — even with personalization. When a high-fit company leaves without acting, Drast doesn't let them vanish.
It pushes the full context directly to your CRM or Slack: company name, ICP score, pages visited, time on site, intent signals. Your sales team gets a warm, enriched signal — not a cold lead pulled from thin air.
They visited your pricing page three times and didn't book a call? Your AE knows in the next five minutes.
No more guessing. No more lost pipeline. Just warm accounts, ready to work.
The use cases are for B2B SaaS companies that have a terrible conversion rate on their website. The biggest use case is to help them convert more people, because they spend a lot of time and money gathering people on their website. We want to increase this 2% number to a much higher number to get the fruits of the marketing activities and the growth activities.

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