CommentKeyword
Easy and cheap instagram comment to DM+ AI agent on DM
CommentKeyword automates the "comment a word, get the link in your DMs" routine on Instagram, then goes one step further: an AI agent picks up the conversation when people reply.
You choose a keyword for any post or reel. Each time someone comments it, CommentKeyword posts a public reply and sends them a personalized DM with your lead magnet, discount code, waitlist or booking link, usually within seconds. It runs on Meta's official Instagram Business API, so there's no scraping, no browser extension and no flow builder to figure out. Most people have their first keyword live in a few minutes.
On paid plans you can attach an AI agent to any keyword. Rather than writing prompts, you explain the goal in plain English ("I'm a coach: send my free guide, check their budget, book a call") and the Setup Assistant drafts the hook question, instructions, objective, fields to collect and handoff rules. You review and test it before it goes live. From there the agent qualifies each lead, captures details like email, budget and timeline, points them to the right offer and passes them to you when a human is needed.
Pricing is based on DMs sent, not contacts stored. There's a free plan (300 DMs/month, no credit card) and paid plans from $12/month, typically 60–80% cheaper than tools that bill by contact count.
Features
- Keyword triggers on posts and reels: a comment fires an automatic public reply plus a private DM
- Up to 10 variants of each reply and DM so messages don't read as automated
- Placeholders for first name, profile name and handle
- Click tracking on links sent in DMs
- AI agents per keyword (Starter plan and up) that keep the conversation going after the person replies
- AI Setup Assistant: describe the agent in plain English and it drafts the hook, instructions, objective, data fields and handoff rules
- Test mode to try the agent before it goes live
- Captures name, email, budget, timeline or any custom field
- Sends each lead to the right offer, booking link or community, and hands off to a human when needed
- CSV export and CRM webhooks; API access on Pro
- Official Meta Instagram Business API: no scraping, no extensions
- Pay-per-DM pricing: free plan with 300 DMs/month; paid plans from $12/month
Use Cases
- Creators: deliver a free guide, checklist or template to everyone who comments "GUIDE"
- Coaches and consultants: qualify leads by budget and goals, then send the good fits to a booking link
- Course and community launches: build a waitlist or send people to a paid community from launch posts
- E-commerce and small brands: send discount codes or product links when someone comments "CODE" or "LINK"
- Agencies: run comment-to-DM funnels and AI lead qualification for several client accounts
- Events and webinars: collect registrations and emails straight from a reel
- Service businesses: turn "price?" comments into qualified enquiries with the details already collected
Fazier Deal
Comments
Hey Fazier 👋 I'm Jhonny, the maker of CommentKeyword. It started with a pattern I kept seeing on Instagram: "Comment GUIDE and I'll DM you the link." It works really well, but someone has to send all those DMs. The tools that automate it either make you build flows in a complicated visual editor or charge by the number of contacts you have. So the more your post grows, the more you pay for leads who might never buy anything. So I built something simpler. You pick a keyword, write the reply and the DM, and you're live in a few minutes. It runs on Meta's official Instagram API, and you pay per DM sent, not per contact stored. There's a free plan with 300 DMs a month. The part I'm most excited about, and where I'd love your feedback, is the AI agents. Sending the link is only half the job. The real work starts when people reply. Now you can attach an agent to a keyword. You describe what you want in plain English ("I'm a coach: send my free guide, check their budget, book a call"), and the Setup Assistant writes the whole agent for you: the hook question, the instructions, what data to collect and when to hand off to you. You test it before it goes live. 🎁 For the Fazier community: use code FAZIER at signup to get the Starter plan free for 30 days. That's 10x the DM capacity plus AI agents unlocked, so you can build and test a full agent without paying anything. A few things I'd really like to hear from you: Does the Setup Assistant get your use case right the first time, or what did you have to fix? What should the agent be able to do that it can't yet? If you use ManyChat or a similar tool today, what would make you switch? I read every comment and I'll reply to all of them. Thanks for checking it out 🙏
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Comments
Hey Fazier 👋 I'm Jhonny, the maker of CommentKeyword. It started with a pattern I kept seeing on Instagram: "Comment GUIDE and I'll DM you the link." It works really well, but someone has to send all those DMs. The tools that automate it either make you build flows in a complicated visual editor or charge by the number of contacts you have. So the more your post grows, the more you pay for leads who might never buy anything. So I built something simpler. You pick a keyword, write the reply and the DM, and you're live in a few minutes. It runs on Meta's official Instagram API, and you pay per DM sent, not per contact stored. There's a free plan with 300 DMs a month. The part I'm most excited about, and where I'd love your feedback, is the AI agents. Sending the link is only half the job. The real work starts when people reply. Now you can attach an agent to a keyword. You describe what you want in plain English ("I'm a coach: send my free guide, check their budget, book a call"), and the Setup Assistant writes the whole agent for you: the hook question, the instructions, what data to collect and when to hand off to you. You test it before it goes live. 🎁 For the Fazier community: use code FAZIER at signup to get the Starter plan free for 30 days. That's 10x the DM capacity plus AI agents unlocked, so you can build and test a full agent without paying anything. A few things I'd really like to hear from you: Does the Setup Assistant get your use case right the first time, or what did you have to fix? What should the agent be able to do that it can't yet? If you use ManyChat or a similar tool today, what would make you switch? I read every comment and I'll reply to all of them. Thanks for checking it out 🙏
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