Candor
Candor
Synthetic user research made easy and verifiable
Candor is a synthetic user research platform that allows you to conduct fast, inexpensive research. The goal is to complement human research, guiding decision making and improving how you conduct market and user research.
The product is ideal for product, marketing, research, consumer insights and innovation teams.
Features
- Evidence upload. Bring in your existing research, such as transcripts, surveys and notes, so every study is based on real customer data.
- Grounded personas. Candor builds AI participants from that evidence. Each persona shows where its traits came from, so you can trace them back to the source.
- Synthetic interviews. Each participant goes through a full conversation, not a fixed questionnaire. Follow-up questions pick up on what the participant just said.
- Research plans and interview guides. Candor drafts the study plan and interview guide for you to review before anything runs.
- Audiences. You define the segments you want to hear from, such as “Enterprise Marketing Leaders · B2B,” and Candor generates participants that fit.
- Synthesis with verdicts. Results are summarized into a clear call: Pursue or Iterate. Quotes and sources back up each finding.
Use Cases
- Problem validation. Check whether a problem is real and how much it hurts before you build anything.
- Concept testing. Screen early ideas and find out which ones deserve more investment.
- Pricing validation. Test willingness to pay and how people react to different packages.
- Interview guide testing. Run your guide on synthetic participants first, so the questions are tight before you spend time and money on real people.
- Adding research capacity. Product managers, marketers and small insights teams can get directional answers in hours instead of waiting weeks for a study.
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