Backchannels is a verified B2B contact database for SaaS sales teams. Instead of returning every person with a matching title (the standard approach), we identify the actual buyer inside each target account - the 2-4 humans who can sign your contract - so reps stop spraying outbound emails at people who have no authority to buy.
Pay $0.08 per contact unlock with no subscription, no annual contract, and no seat licensing. 222,000+ verified decision-makers with direct sync to Salesforce and HubSpot.
Features
Buyer database
- 222,000+ verified SaaS decision-makers across North America and Europe
- Decision-authority signals on every record (not just title)
- Role, seniority, and reporting-structure context per contact
- Filter by company size, industry, location, function, tech stack, and products used
- Intent signals (hiring activity, competitor evaluations, budget indicators)
Pay-per-unlock pricing
- $0.08 per contact at entry tier, scaling down with volume
- No subscription, no annual contract, no seat licensing
- Credits never expire
- Free preview on every contact — pay only on unlock
- Credit-back guarantee on wrong or stale contacts
Data quality & verification
- Continuous re-verification of every record
- Role and seniority validation against current employment
- Email, phone, and LinkedIn verification on unlock
- Duplicate detection and cleanup
- Multi-source enrichment waterfall
CRM integration
- Native sync to Salesforce and HubSpot
- Configurable field mapping with custom property support
- Auto-export on unlock (sequence-ready leads in seconds)
- Duplicate prevention against existing CRM contacts
- Sync history, error handling, and retry logic
Lists, saved searches, and workflows
- Save high-performing searches as repeatable segments
- Build custom lists from unlocks, CRM imports, and CSV uploads
- Team collaboration with shared lists and role-based permissions
- Bulk tagging, sequencing, and owner assignment
- One-click activation to CRM campaigns, sequences, and programs
Use Cases
Outbound prospecting - SDR teams build verified target lists, unlock decision-makers, and sync directly into Outreach or Salesloft sequences without manual cleanup
Account-based marketing - Identify the actual 4-6 person buying committee inside each target account instead of generic title-based contact lists
Inbound enrichment - Enrich form-fill submissions with role, seniority, and buying-authority data so marketing routes only the qualified buyers to sales
CRM data hygiene - Verify, deduplicate, and standardize existing CRM contacts using the same buyer-identification model that powers prospecting
Territory and campaign planning - Build territory-specific lists by region, industry, or product category for repeatable Q4/quarterly motions
Competitive displacement - Find verified buyers currently using competitor products and reach them while they're actively evaluating alternatives
Saved ICP playbooks - Standardize "what a qualified buyer looks like" across SDRs, AEs, and demand gen so the team isn't running seven different targeting definitions
Fazier Deal
Comments
Hey Fazier folks 👋 I'm Joe, founder of Backchannels. Long-time Fazier lurker, first-time launcher. A little nervous about this one. **Quick origin story:** A few years ago I was running sales at a SaaS company. We paid $24K/yr for a "leading" contact database. Our SDR team sent ~85,000 cold emails over 12 months. Booked ~340 meetings. Of those, only ~40 were with people who could actually buy what we were selling. Closed 12 deals. That math has haunted me ever since. It wasn't that outbound was broken. It was that we were systematically emailing the wrong humans. Anyone with "VP" in their bio. Anyone whose title matched the filter. The tool we paid $24K for was optimized for breadth when what we needed was precision. 10 months ago I started building the version I wished existed. **What Backchannels does:** - 222K+ verified SaaS decision-makers - Identifies the actual 2–4 buyers inside each target account (not the 17 people with matching titles) - $0.08 per contact unlock - no subscription, no contract, no seat licensing - Direct sync to Salesforce and HubSpot **Behind the scenes:** The hardest part wasn't the contact data - everyone scrapes LinkedIn at this point. It was building the model that figures out which contact inside a company actually has authority to buy. We spent ~5 of the 8 months on that alone, layering reporting structure, observed buying behavior, hiring signals, and budget indicators on top of title. When we're wrong, we credit you back - partly because it builds trust, partly because every wrong call makes the model better. **A few asks for the Fazier community:** 1. If you've ever paid for a contact database - what did you wish it actually did differently? 2. If you're a maker building in B2B sales/marketing, would love to compare notes 3. Brutal feedback on the landing page, pricing, or anything that doesn't feel right Huge thanks to the beta customers who put up with v1 through v12 of this thing. I'll be in the comments all day. Ask anything. Joe
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Comments
Hey Fazier folks 👋 I'm Joe, founder of Backchannels. Long-time Fazier lurker, first-time launcher. A little nervous about this one. **Quick origin story:** A few years ago I was running sales at a SaaS company. We paid $24K/yr for a "leading" contact database. Our SDR team sent ~85,000 cold emails over 12 months. Booked ~340 meetings. Of those, only ~40 were with people who could actually buy what we were selling. Closed 12 deals. That math has haunted me ever since. It wasn't that outbound was broken. It was that we were systematically emailing the wrong humans. Anyone with "VP" in their bio. Anyone whose title matched the filter. The tool we paid $24K for was optimized for breadth when what we needed was precision. 10 months ago I started building the version I wished existed. **What Backchannels does:** - 222K+ verified SaaS decision-makers - Identifies the actual 2–4 buyers inside each target account (not the 17 people with matching titles) - $0.08 per contact unlock - no subscription, no contract, no seat licensing - Direct sync to Salesforce and HubSpot **Behind the scenes:** The hardest part wasn't the contact data - everyone scrapes LinkedIn at this point. It was building the model that figures out which contact inside a company actually has authority to buy. We spent ~5 of the 8 months on that alone, layering reporting structure, observed buying behavior, hiring signals, and budget indicators on top of title. When we're wrong, we credit you back - partly because it builds trust, partly because every wrong call makes the model better. **A few asks for the Fazier community:** 1. If you've ever paid for a contact database - what did you wish it actually did differently? 2. If you're a maker building in B2B sales/marketing, would love to compare notes 3. Brutal feedback on the landing page, pricing, or anything that doesn't feel right Huge thanks to the beta customers who put up with v1 through v12 of this thing. I'll be in the comments all day. Ask anything. Joe
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