Así

At Así, we believe great fragrance shouldn't be gatekept by luxury price tags. We create bold, high-quality dupe perfumes and home scents inspired by the designer fragrances you already love, made accessible to anyone who wants to express themselves through scent.

Every Así fragrance is crafted with premium ingredients and the same attention to detail you'd expect from a luxury house, without the luxury markup. Our scents are inspired by culture, confidence, and self-expression, and they're built for real life: the mornings you want to feel powerful, the nights you want to feel unforgettable, and every quiet moment in between.

Our collection includes:

• Long-wearing eau de parfum sprays starting at $39
• Room and home sprays for everyday ambiance
• A growing library of 50+ scents across woody, floral, gourmand, fresh, and oriental families

What sets us apart is our commitment to formulation. Así is backed by decades of fragrance industry expertise, with in-house perfumers and a manufacturing process built around quality, longevity, and consistency. Every scent is intentionally developed. Every batch is tested. And every customer matters.

We're a brand for people who refuse to choose between quality and affordability, between luxury and accessibility, between expression and value. Whether you're discovering a new signature scent or building a wardrobe of moods, Así was made to match your vibe, every day, every moment.