Causality Engine
Causal Marketing Attribution for E-commerce
Causality Engine is a marketing attribution platform that uses causal inference, not correlation, to show e-commerce brands which marketing channels actually drive sales.
Traditional tools like Google Analytics credit the last click. If a customer saw an Instagram ad, opened an email, then Googled your brand name, Google gets 100% of the credit. The ad and the email get zero. This causes marketers to systematically overspend on bottom-funnel channels and underfund the ones that create demand.
Causality Engine fixes this. Upload a Google Analytics CSV and get a full causal attribution analysis in minutes. No pixels, no SDKs, no developer needed. The platform reveals 15-25% of revenue that traditional attribution structurally cannot see, and quantifies it as an exact euro amount per channel.
Built for e-commerce brands doing €5K+ monthly revenue. All data is EU-hosted. GDPR-compliant from the ground up with right-to-erasure, data anonymisation, and fraud detection built in.
Pricing starts at €99 for a single analysis. Pro subscribers (€299/mo) get unlimited analyses, AI chat, and full historical lookback.
Get started now: https://causalityengine.ai
Features
- Cookieless Server-Side Processing: Operates entirely on the backend via historical data logs, removing flaky browser pixels and client-side tracking scripts.
- Zero-Code CSV Data Ingestion: Processes multi-touch customer journeys seamlessly through direct uploads of standard Google Analytics CSV exports.
- Causal Inference Attribution Engine: Moves past default last-click correlation modeling to isolate true mathematical revenue lift per ad channel.
- Native EU-Hosted Compliance: Built on secure infrastructure designed for strict GDPR conformity, featuring automated data anonymization.
- Performance Latency Elimination: Saves store load speed by shifting tracking scripts away from the consumer's front-end browser.
Use Cases
- Uncovering Hidden Ad Revenue: Helping e-commerce brands discover the 15% to 25% of conversion data client-side scripts structurally fail to capture.
- Fixing Broken Paid Social Attribution: Mapping overlapping paths across social networks, search engines, and email flows to identify real channel value.
- Capital Allocation Optimization: Preventing brands from overfunding bottom-funnel capturing ads while unintentionally starving top-of-funnel discovery channels.
- Privacy-First Data Compliance: Allowing stores with 5K euro or more in monthly revenue to maintain bulletproof data compliance without losing tracking visibility.
Premium Products
Sponsors
Buy
Makers
Makers
Premium Products
New to Fazier?
Find your next favorite product or submit your own. Made by @FalakDigital.
Copyright ©2025. All Rights Reserved